Product Launch video for Echo Merit Systems
0 to 84K views on X (went viral)
Echo is an API layer for indie hackers and developers to quickly connect LLMs to their applications. They got recently funded and wanted to launch a product launch video to release Echo to the public.
Today, we're launching Echo.
— Merit Systems (@merit_systems) September 10, 2025
Turn inference into income. pic.twitter.com/p7Xa3kIPCE
Storyboard
The storyboard for this one had some unique challenges. Firstly, to visualize complex technical concepts like API's, LLMs, code and credits. And to accomplish all of that without feeling boring or overwhelming. I studied similar product launches made by competitors like Ramp, OpenAI, Anthropic and made a concept that felt like a mix of all of them.
The result
Finally I guided the designers and editors to deliver the final draft. And the best part? All this happened in 2 weeks.